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HBO Now is an over-the-top subscription video on demand service operated by American premium cable and satellite television network HBO. Officially unveiled on March 9 and launched on April 7, 2015〔 the service allows subscribers on-demand access to HBO's library of original programs, films and other content on personal computers, smartphones, tablet devices and digital media players. Unlike HBO Go, HBO's online video on demand service for existing subscribers of the linear television channel, HBO Now is available as a standalone service and does not require a television subscription to use, targeting cord cutters who use competing services such as Netflix and Hulu. ==Development== On October 15, 2014, following a trial of a similar service in Nordic Europe, HBO announced plans to launch an online, subscription video on demand service in the United States in 2015. This new service would be geared towards cord cutters – consumers who primarily use online video services to view television programs rather than subscribe to cable or satellite television – and would not have to be purchased as part of a television subscription, therefore also making it a competitor to services such as Netflix. This contrasts with HBO's existing online video on demand service, HBO Go, which is only accessible to those who have subscribed to HBO through a television provider. On December 9, 2014, it was reported that HBO had outsourced development of the service's infrastructure to Major League Baseball Advanced Media (MLBAM), who also developed the infrastructures used by WatchESPN and WWE Network. The network was previously working on a new platform codenamed "Maui"; however HBO, especially after major outages of HBO Go that occurred during several recent season premieres of high-profile HBO series, felt that outsourcing the service to a third-party would bring lower risk to the project. Otto Berkes stepped down as the company's Chief Technical Officer following this move. The service was officially unveiled as HBO Now during an Apple press event on March 9, 2015. It was also announced that Apple would be the service's exclusive launch partner, with the HBO Now app being exclusive to Apple TV and iOS devices for a three-month period following the service's launch.〔〔(【引用サイトリンク】url=https://gigaom.com/2015/03/09/hbo-officially-announces-launch-of-hbo-now-at-apple-event/ )〕 HBO Now content can also be accessed on its website. HBO Now officially went live on April 7, 2015, to coincide with the April 12 premiere of the fifth season of ''Game of Thrones''.〔 Following the end of the exclusivity period, HBO Now for Android and Amazon Kindle Fire was released on July 16, 2015.〔(【引用サイトリンク】url=http://www.theverge.com/2015/7/16/8911801/hbo-now-arrives-on-amazon-devices )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「HBO Now」の詳細全文を読む スポンサード リンク
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